Beyond Last Click: Multi‑Touch Attribution for B2B
How to measure pipeline contribution across channels and time.
ROI‑Driven
Performance Agency
B2B Growth Partner
for Leads & Revenue
We partner with B2B companies to build structured lead generation systems using Paid Ads, SEO, and Automation, focused on pipeline quality and revenue growth.
Trusted by brands in
Performance Marketing Engine
LiveCLEVER ROI GROWTH ENGINE
Smart Bidding
Funnel Automation
Conversion Tracking
Retargeting
Multi‑Touch Attribution
Predictive Scoring
Trusted by 150+ forward‑thinking companies
Our Core Pillars
B2B Revenue Growth System
We combine performance marketing, automation, and SEO to build structured lead generation systems focused on pipeline quality and revenue growth.
B2B Performance Advertising
Multi-channel paid campaigns across Google and LinkedIn engineered for qualified B2B lead generation, optimized for cost per lead and pipeline value, not just clicks.
- Google Ads & PMax
- LinkedIn Account‑Based
- Meta Lead Generation
- Programmatic Display
12x avg ROAS
40% lower CPL
Lead Nurture & Marketing Automation
Connect marketing, CRM, and sales with structured automation workflows, lead scoring, and nurturing sequences, ensuring faster follow-ups and better conversion rates.
- CRM Integration (HubSpot, Salesforce)
- Multi‑channel Nurture
- Lead Scoring & Routing
- Revenue Attribution
70% faster response
100% pipeline visibility
B2B SEO & Authority Building
Technical SEO, content strategy, and link acquisition designed to attract high-intent B2B buyers and build long-term inbound pipeline.
- Technical SEO Audits
- Topic Cluster Strategy
- Enterprise Link Building
- Performance Reporting
3x organic traffic
200+ keywords in top 10
The Challenge
Disconnected Campaigns. No CRM Alignment. Leads ≠ Revenue.
Many B2B companies run ads, SEO, and automation in silos, without clear CRM integration or revenue tracking. Marketing reports leads, sales questions quality, and pipeline remains unpredictable.
- Campaigns run in silos, CRM untouched
- Leads are counted, but revenue is not traced
- Attribution stops at the last click
- No structured feedback loop between sales and marketing
- This is why most marketing agencies fail to deliver predictable revenue.
OUR APPROACH
Structured B2B Growth
Systems over campaigns. Revenue-aligned marketing. Continuous data-driven optimisation.
Diagnose
Audit your B2B lead generation system, tracking setup, and revenue bottlenecks to identify gaps across marketing and sales.
Architect
Design a unified growth system connecting Paid Ads, SEO, automation, and CRM with clear revenue attribution.
Scale
Scale campaigns based on pipeline data and closed revenue — not vanity metrics — through continuous performance optimisation.
Our Methodology
The Clever ROI B2B Growth Framework
Three interconnected pillars that power structured B2B lead generation and predictable revenue growth.
Integrated Google Ads,Meta Ads, Whatsapp Ads, LinkedIn Ads, and performance campaigns engineered for high-value B2B lead generation. Every channel connects to unified revenue attribution — optimised for cost per qualified lead and pipeline growth.
CRM integration, marketing automation workflows, and lead-to-revenue tracking that ensure every lead is captured, scored, nurtured, and routed to sales with full context, eliminating manual gaps and improving close rates.
B2B SEO, strategic content marketing, and authority positioning that attract high-intent buyers, improve organic visibility, and accelerate deal velocity in competitive markets.
Revenue-Focused Execution
What We Actually Do
Execution capabilities across Paid Ads, SEO, automation, and CRM, built to generate qualified B2B leads and measurable revenue growth.
Google Ads
High-intent Google Ads campaigns targeting B2B buyers with value-based bidding and revenue attribution, optimised for cost per qualified lead, not just clicks.
LinkedIn Ads
Account-based LinkedIn Ads targeting decision-makers, lead generation forms, and thought leadership amplification for B2B pipeline growth.
Meta Ads
Performance-driven Meta campaigns for retargeting, lead capture, and audience expansion, supporting multi-touch B2B conversion journeys.
CRM Integration
CRM integration with HubSpot, Salesforce, or custom systems, enabling closed-loop reporting, lead scoring, and revenue tracking across marketing and sales.
Marketing Automation
Behaviour-based automation workflows, nurture sequences, and multi-channel follow-ups that convert leads into sales-qualified opportunities faster.
Conversion Architecture
Landing page optimisation, CRO strategy, and user journey mapping designed to increase conversion rates and improve pipeline quality.
Strategic SEO
B2B SEO strategy including technical optimisation, content clusters, and authority building to generate long-term organic lead generation.
Analytics & Attribution
Multi-touch attribution, custom dashboards, and revenue reporting systems that provide full visibility into cost per lead, pipeline value, and ROI.
Measurable Outcomes
Revenue Impact
42%
Lower Cost per SQL
3.2x
Improved Lead Quality
100%
Pipeline Visibility
70%
Automation Maturity
REVENUE INTELLIGENCE PLATFORM
Performance Marketing + B2B Lead Scoring = Predictable Revenue
Turn ad spend into revenue visibility. Our AI-powered B2B Lead Scoring system validates, scores, and prioritizes every inbound lead, ensuring your sales team focuses only on high-intent, revenue-ready opportunities.
- Real-time intent and behaviour analysis
- Email, phone, and data validation filtering
- AI-powered lead scoring & prioritisation
- Seamless CRM integration with sales routing
- Structured lead-to-revenue tracking
Score
87
Grade
A
Hot
Valid
Intent: High
| ceo@highgrowth.ai | $120k | 98 |
| founder@b2bsaas.io | $50k | 100 |
| anita@consulting.in | $75k | 78 |
B2B Industry Experience
B2B Growth Experience Across Industries
We’ve built performance marketing and revenue systems for companies across diverse B2B industries, adapting acquisition, automation, and SEO strategies to each sector’s buying cycle.
The Difference
Why We're Not a Generic Agency
Typical Agencies
- Focus on clicks, impressions, and surface metrics
- Limited CRM integration or revenue tracking
- Last-click attribution only
- Junior account handling
- Isolated campaigns without revenue architecture
Clever ROI
- Revenue-attributed performance marketing
- Native CRM integration & closed-loop reporting
- Multi-touch attribution and pipeline visibility
- Senior strategist involvement
- Structured B2B revenue architecture
PARTNERSHIP MODELS
How We Partner for Growth
Foundation
Revenue audit, tracking infrastructure setup, and foundational B2B performance campaigns. Ideal for companies building structured lead generation and CRM alignment.
Growth Engine
Full-funnel performance marketing, marketing automation, CRM integration, and strategic scaling, designed for B2B companies ready to accelerate pipeline growth.
Revenue Partner
Embedded growth team, revenue-aligned compensation models, advanced CRO, and ongoing revenue optimisation. A true strategic partnership focused on measurable business outcomes.
Revenue Technology Stack
Our technology stack connects Paid Ads, CRM, marketing automation, analytics, and lead scoring into one structured revenue infrastructure.
Google Ads
LinkedIn
HubSpot
Meta Ads
GA4
Salesforce
Marketo
Zapier
AI Lead Scoring
MEASURABLE IMPACT
Built on Data. Measured in Revenue.
+156%
Pipeline value for a legal tech client in 9 months
₹2.8Cr
Attributed revenue for a B2B SaaS platform
34%
Increase in SQL‑to‑opportunity conversion
12x
ROAS on LinkedIn for a fintech NBFC
Founder-Led Strategy
Founder-Led B2B Growth Strategy
12+ years in B2B performance marketing, revenue strategy, and CRM-driven growth. Clever ROI is led by senior practitioners who design structured lead generation and revenue systems, not junior account managers executing isolated campaigns.
You work directly with decision-makers who understand complex B2B sales cycles, high-value deals, and revenue accountability.
- Direct founder involvement in strategy & planning
- Structured B2B revenue methodology
- CRM-integrated, attribution-focused execution
- ROI-first thinking from day one
We build revenue infrastructure, not just campaigns !
Thought Leadership
Latest Insights
What is Revenue Architecture?
A framework for building predictable B2B growth engines.
LinkedIn Ads for Fintech: A Strategic Guide
Targeting, messaging, and compliance for financial services.
FAQ
Frequently Asked Questions
Which B2B industries do you specialise in?
We work across 20+ B2B industries including SaaS, Fintech, Legal, Consulting, Healthcare, Manufacturing, Real Estate, and Technology. Our performance marketing and revenue systems are adapted to complex B2B buying cycles and high-value sales processes.
How do you measure performance and ROI?
We measure success using revenue-attributed metrics such as pipeline value, cost per qualified lead (CPL), sales-qualified opportunities (SQLs), and return on ad spend (ROAS). All campaigns are connected to CRM and attribution systems for full revenue visibility.
Do you integrate with CRM and marketing automation platforms?
Yes. We integrate with HubSpot, Salesforce, and other major CRM and marketing automation systems to enable closed-loop reporting, lead scoring, and revenue attribution across marketing and sales.
What is the typical engagement duration?
Most B2B partnerships begin with a 6-month structured engagement to build and optimise revenue systems. Long-term partnerships are common once measurable pipeline growth and ROI are established.
Can we start with a pilot or audit before a full engagement?
Yes. We offer a Foundation engagement that includes a comprehensive performance audit, CRM and tracking setup, and a 90-day pilot campaign designed to demonstrate early revenue impact.
What makes Clever ROI different from other B2B marketing agencies?
Clever ROI combines performance marketing, CRM integration, lead scoring, and multi-touch attribution into a unified B2B revenue system. We focus on pipeline quality and revenue growth, not vanity metrics.
Do you offer AI-powered lead scoring and prioritisation?
Yes. Our AI-powered B2B lead scoring system validates, scores, and prioritises inbound leads in real time, ensuring sales teams focus only on high-intent, revenue-ready opportunities.
Ready to Build a Predictable B2B Revenue System?
Book a 30-minute strategy call to review your current acquisition, CRM, and revenue tracking setup, and identify immediate optimisation opportunities.
150+
Clients
₹50Cr+
Revenue Driven
4.8x
Avg. ROAS
No obligation. Just a structured revenue discussion.