Beyond Last Click: Multi‑Touch Attribution for B2B
How to measure pipeline contribution across channels and time.
ROI‑Driven
Performance Agency
Engineering Predictable Revenue
Through Ads, Automation & SEO
We design and execute integrated digital strategies that deliver measurable business outcomes. No vanity metrics. Only pipeline, revenue, and ROAS.
Trusted by brands in
Performance Marketing Engine
LiveCLEVER ROI GROWTH ENGINE
Smart Bidding
Funnel Automation
Conversion Tracking
Retargeting
Multi‑Touch Attribution
Predictive Scoring
Trusted by 150+ forward‑thinking companies
Our Core Pillars
Integrated Growth Systems
We combine paid media, automation, and organic authority to build predictable revenue engines.
Performance Ads
Multi‑channel paid media (Google, LinkedIn, Meta, Programmatic) engineered for pipeline value, not clicks. Smart bidding, audience layering, and full‑funnel attribution.
- Google Ads & PMax
- LinkedIn Account‑Based
- Meta Lead Generation
- Programmatic Display
12x avg ROAS
40% lower CPL
Intelligent Automation
Connect marketing, CRM, and sales with automated workflows. Lead scoring, nurturing sequences, and closed‑loop reporting — so no lead falls through the cracks.
- CRM Integration (HubSpot, Salesforce)
- Multi‑channel Nurture
- Lead Scoring & Routing
- Revenue Attribution
70% faster response
100% pipeline visibility
Strategic SEO
Authority‑driven organic growth. Technical SEO, content gap analysis, and link building that attracts high‑intent buyers and establishes category leadership.
- Technical SEO Audits
- Topic Cluster Strategy
- Enterprise Link Building
- Performance Reporting
3x organic traffic
200+ keywords in top 10
The Challenge
Random campaigns. No CRM integration. Leads ≠ Revenue.
Most B2B marketing runs on disconnected channels with no visibility into what actually drives revenue. Attribution is broken, sales blames marketing, and pipeline remains unpredictable.
- Campaigns run in silos, CRM untouched
- Leads are counted, but revenue is not traced
- Attribution stops at the last click
- No structured feedback loop between sales and marketing
Our Philosophy
Structured Growth
Systems over campaigns. Revenue alignment. Data‑driven iteration.
Diagnose
Audit your current revenue architecture, tracking infrastructure, and funnel bottlenecks.
Architect
Design a unified system connecting marketing, sales, and CRM with clear attribution.
Scale
Iterate based on revenue data, not vanity metrics. Continuous optimisation.
Our Methodology
The Clever ROI Framework
Three interconnected pillars that build a predictable revenue engine.
Integrated paid search, LinkedIn, and programmatic campaigns designed for high‑value B2B audiences. Every channel feeds into a unified attribution model. We focus on cost per qualified lead and pipeline value, not clicks.
CRM integration, marketing automation workflows, and lead‑to‑revenue tracking. We ensure every lead is scored, nurtured, and passed to sales with full context. No manual data entry.
Strategic content, SEO, and thought leadership that builds trust with high‑intent buyers. We position you as the obvious choice in your category, accelerating deal velocity.
Execution
What We Actually Do
Tactical capabilities that drive measurable outcomes.
Google Ads
High‑intent keyword strategies with value‑based bidding. We optimise for pipeline contribution, not just clicks.
LinkedIn Ads
Account‑based targeting, lead gen forms, and thought leadership amplification for B2B decision‑makers.
Meta Ads
Lead forms, retargeting, and dynamic creatives for B2B audiences across Facebook and Instagram.
CRM Integration
Sync marketing touchpoints to your CRM (HubSpot, Salesforce). Closed‑loop reporting and lead scoring.
Marketing Automation
Nurture sequences, behaviour‑based triggers, and multi‑channel follow‑up that accelerates pipeline.
Conversion Architecture
Landing page optimisation, CRO, and user journey mapping to maximise conversion at every stage.
Strategic SEO
Technical SEO, content gap analysis, and authority building for long‑term organic pipeline.
Analytics & Attribution
Multi‑touch attribution, custom dashboards, and revenue reporting to show exactly what's working.
Measurable Outcomes
Revenue Impact
42%
Lower Cost per SQL
3.2x
Improved Lead Quality
100%
Pipeline Visibility
70%
Automation Maturity
Product Spotlight
Ads + Lead Scoring = High Conversion, High ROI
Turn your ad spend into predictable revenue. Our AI‑powered Lead Scoring validates, scores, and prioritizes every inbound lead — so your sales team only chases hot opportunities.
- Real‑time intent detection
- Email & phone validation
- Seamless CRM sync
- 50 free leads/month
Score
87
Grade
A
Hot
Valid
Intent: High
| ceo@highgrowth.ai | $120k | 98 |
| founder@b2bsaas.io | $50k | 100 |
| anita@consulting.in | $75k | 78 |
20+ Industries
Expertise Across Sectors
We’ve built revenue systems for companies in virtually every B2B vertical.
The Difference
Why We're Not a Generic Agency
Typical Agencies
- Focus on clicks and impressions
- No CRM integration
- Last‑click attribution only
- Junior account managers
- Campaigns, not systems
Clever ROI
- Revenue‑attributed performance
- Native CRM sync & reporting
- Multi‑touch attribution models
- Senior strategist direct access
- Structured revenue architecture
How We Partner
Engagement Models
Foundation
Performance audit, tracking setup, and foundational campaigns. Ideal for firms building their revenue engine.
Growth Engine
Full‑funnel management, automation workflows, and strategic scaling. For firms ready to accelerate.
Revenue Partner
Embedded team, revenue‑share alignment, and CRO‑as‑a‑service. True partnership with skin in the game.
Our Stack
Technology & Automation
Google Ads
LinkedIn
HubSpot
Meta Ads
GA4
Salesforce
Marketo
Zapier
Anonymised Proof
Real Signals, Real Results
+156%
Pipeline value for a legal tech client in 9 months
₹2.8Cr
Attributed revenue for a B2B SaaS platform
34%
Increase in SQL‑to‑opportunity conversion
12x
ROAS on LinkedIn for a fintech NBFC
Founder‑Led
Strategy from a Senior Practitioner
12+ years in B2B performance, ex‑agency director, now building systems that actually produce predictable revenue. No junior account managers — you work directly with experienced strategists who understand complex sales cycles.
- Direct partner involvement
- Structured, repeatable methodology
- ROI‑first thinking from day one
Thought Leadership
Latest Insights
What is Revenue Architecture?
A framework for building predictable B2B growth engines.
LinkedIn Ads for Fintech: A Strategic Guide
Targeting, messaging, and compliance for financial services.
FAQ
Frequently Asked Questions
What industries do you specialise in?
We work across 20+ industries including Legal, Fintech, SaaS, Consulting, Healthcare, and more.
How do you measure success?
We focus on revenue‑attributed metrics: pipeline value, cost per qualified lead, and return on ad spend.
Do you integrate with our CRM?
Yes, we natively integrate with HubSpot, Salesforce, and other major CRMs for closed‑loop reporting.
What is the typical engagement length?
We work on a monthly retainer with a minimum 6‑month commitment to ensure we can architect and scale your revenue systems effectively.
Can we start with a pilot project?
Yes, we offer a Foundation engagement that includes a full audit and a 90‑day pilot to demonstrate early impact.
Ready to engineer your revenue?
Book a 30‑min discovery call. We'll audit your current setup and identify immediate opportunities.
150+
Clients
₹50Cr+
Revenue Driven
4.8x
Avg. ROAS
No commitment. Only strategic conversation.