Beyond Last Click: Multi‑Touch Attribution for B2B
How to measure pipeline contribution across channels and time.
AI-Powered
Revenue Architecture
Revenue Architecture
for Serious B2B Firms
We design and implement performance systems that deliver predictable pipeline, automated revenue operations, and measurable ROI. No vanity metrics. Only structured growth.
Trusted by firms in
Ads + Automation Growth Engine
LiveCLEVER ROI GROWTH ENGINE
AI Bid Optimization
Funnel Automation
Conversion Tracking
Retargeting
Attribution
Predictive Scoring
Industries We Serve
Who We Work With
We partner exclusively with high‑stakes B2B sectors where revenue precision matters.
Legal & Compliance
Lead generation for law firms, legal tech, and compliance consultancies. High‑value client acquisition with full attribution.
Fintech & NBFC
Performance marketing for lending, wealth, and payments. Regulatory‑compliant campaigns with measurable cost per acquisition.
SaaS & Technology
Pipeline generation for B2B SaaS, from early‑stage startups to enterprise platforms. Multi‑channel attribution and automation.
Consulting & Advisory
Strategic lead flow for management consulting, executive advisory, and professional services firms.
Deep Dive
Industry‑Specific Expertise
We tailor our revenue systems to the unique dynamics of each sector.
Legal & Compliance
For law firms, we focus on partner‑level lead generation and practice area positioning. For legal tech, we drive SaaS sign‑ups through content and ABM. Compliance consultancies benefit from our regulated industry expertise.
- Partner‑level lead gen
- Practice area SEO
- Compliance advisory campaigns
Fintech & NBFC
We navigate complex regulations while driving customer acquisition for lending, wealth, and payment platforms. Our attribution models track cost per funded loan or invested asset.
- Regulated campaign management
- Cost per funded loan
- Investor acquisition
SaaS & Technology
From early‑stage startups to enterprise platforms, we build scalable pipeline engines. Multi‑channel attribution, product‑led growth tactics, and technical SEO for developer audiences.
- PLG funnel optimisation
- Enterprise ABM
- Developer audience targeting
Consulting & Advisory
For management consulting, executive advisory, and professional services, we focus on thought leadership and relationship‑driven lead generation that aligns with long sales cycles.
- Executive lead nurturing
- White paper campaigns
- Account‑based strategy
The Challenge
Random campaigns. No CRM integration. Leads ≠ Revenue.
Most B2B marketing runs on disconnected channels with no visibility into what actually drives revenue. Attribution is broken, sales blames marketing, and pipeline remains unpredictable.
- Campaigns run in silos, CRM untouched
- Leads are counted, but revenue is not traced
- Attribution stops at the last click
- No structured feedback loop between sales and marketing
Our Philosophy
Structured Growth
Systems over campaigns. Revenue alignment. Data‑driven iteration.
Diagnose
Audit your current revenue architecture, tracking infrastructure, and funnel bottlenecks.
Architect
Design a unified system connecting marketing, sales, and CRM with clear attribution.
Scale
Iterate based on revenue data, not vanity metrics. Continuous optimisation.
Our Methodology
The Clever ROI Framework
Three interconnected pillars that build a predictable revenue engine.
Integrated paid search, LinkedIn, and programmatic campaigns designed for high‑value B2B audiences. Every channel feeds into a unified attribution model. We focus on cost per qualified lead and pipeline value, not clicks.
CRM integration, marketing automation workflows, and lead‑to‑revenue tracking. We ensure every lead is scored, nurtured, and passed to sales with full context. No manual data entry.
Strategic content, SEO, and thought leadership that builds trust with high‑intent buyers. We position you as the obvious choice in your category, accelerating deal velocity.
Execution
What We Actually Do
Tactical capabilities that drive measurable outcomes.
Paid Search (Google)
High‑intent keyword strategies with value‑based bidding. We optimise for pipeline contribution, not just clicks.
LinkedIn Ads
Account‑based targeting, lead gen forms, and thought leadership amplification for B2B decision‑makers.
CRM Integration
Sync marketing touchpoints to your CRM (HubSpot, Salesforce). Closed‑loop reporting and lead scoring.
Marketing Automation
Nurture sequences, behaviour‑based triggers, and multi‑channel follow‑up that accelerates pipeline.
Conversion Architecture
Landing page optimisation, CRO, and user journey mapping to maximise conversion at every stage.
Strategic SEO
Technical SEO, content gap analysis, and authority building for long‑term organic pipeline.
Measurable Outcomes
Revenue Impact
42%
Lower Cost per SQL
3.2x
Improved Lead Quality
100%
Pipeline Visibility
70%
Automation Maturity
Anonymised Proof
Real Signals, Real Results
+156%
Pipeline value for a legal tech client in 9 months
₹2.8Cr
Attributed revenue for a B2B SaaS platform
34%
Increase in SQL‑to‑opportunity conversion
12x
ROAS on LinkedIn for a fintech NBFC
Founder‑Led
Strategy from a Senior Practitioner
12+ years in B2B performance, ex‑agency director, now building systems that actually produce predictable revenue. No junior account managers — you work directly with experienced strategists who understand complex sales cycles.
- Direct partner involvement
- Structured, repeatable methodology
- ROI‑first thinking from day one
How We Partner
Engagement Models
Foundation
Performance audit, tracking setup, and foundational campaigns. Ideal for firms building their revenue engine.
Growth Engine
Full‑funnel management, automation workflows, and strategic scaling. For firms ready to accelerate.
Revenue Partner
Embedded team, revenue‑share alignment, and CRO‑as‑a‑service. True partnership with skin in the game.
Our Stack
Technology & Automation
Google Ads
LinkedIn
HubSpot
Meta Ads
GA4
Salesforce
Marketo
Zapier
The Difference
Why We're Not a Generic Agency
Typical Agencies
- Focus on clicks and impressions
- No CRM integration
- Last‑click attribution only
- Junior account managers
- Campaigns, not systems
Clever ROI
- Revenue‑attributed performance
- Native CRM sync & reporting
- Multi‑touch attribution models
- Senior strategist direct access
- Structured revenue architecture
Thought Leadership
Latest Insights
What is Revenue Architecture?
A framework for building predictable B2B growth engines.
LinkedIn Ads for Fintech: A Strategic Guide
Targeting, messaging, and compliance for financial services.
Ready to Build Structured B2B Revenue?
Book a 30‑min discovery call. We'll discuss your current revenue architecture and identify immediate opportunities.
150+
Clients
₹50Cr+
Revenue Driven
4.8x
Avg. ROAS
No commitment. No spam. Only strategic conversation.
FAQ
Frequently Asked Questions
Quick answers to common questions about our approach and partnership.
What industries do you specialise in?
We focus exclusively on Legal & Compliance, Fintech & NBFC, SaaS & Technology, and Consulting & Advisory. These sectors require deep understanding of complex sales cycles and regulatory nuances.
How do you measure success?
We measure pipeline value, cost per qualified lead, attributed revenue, and automation maturity – not vanity metrics like clicks or impressions.
Do you integrate with our CRM?
Yes, we natively integrate with HubSpot, Salesforce, and other major CRMs to ensure closed‑loop reporting and seamless lead handoff.
What is the typical engagement length?
We work on a monthly retainer with a minimum 6‑month commitment to ensure we can architect, implement, and iterate your revenue systems effectively.
Can we start with a pilot project?
Absolutely. We offer a Foundation engagement that includes a full audit and a 90‑day pilot to demonstrate early impact.