ROI-Driven paid search optimization
Results are our foundation, and paid search marketing is all about driving measurable ROI. Our relationship thrives on delivering outcomes that matter to your business. Every single day, we focus on maximizing ROI by analysing real-time data and crafting high-converting campaigns. Our comprehensive approach includes
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Clever roi
Maximise Revenue Growth with Our Paid Search Marketing Expertise

Combining Search Engine Marketing (SEM) with Conversion Rate Optimization (CRO)
Running a successful SEM campaign is about more than just making your website appear on Google. Many agencies simply set up your ads to show on Google and leave it at that. But such campaigns often fail to perform at their best.
The real secret to effective SEM lies in turning clicks into actions. The goal is to maximise the number of people who contact or call you after clicking on your ad and visiting your website. For instance, if your current SEM campaign has a 2% conversion rate, it means only 2 out of 100 visitors are reaching out to you. With the right strategy, those numbers can improve significantly, driving more leads and boosting your results.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 7 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.

what you get
What is included in our paid search marketing services?
When you partner with Clever ROI, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Clever ROI, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Clever ROI is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Aligning Search Intent at Every Step
Choosing the right keywords is just the beginning. At Clever ROI, we focus on aligning search intent with every element of your campaign. From persuasive ad copy to actionable CTAs and optimised landing pages, we ensure every click translates into meaningful ROI.
Expert PPC Campaign Management
Experience matters when it comes to delivering results. Our seasoned paid search professionals have a proven track record of running successful campaigns across diverse industries. Backed by satisfied clients and real-world results, we know what it takes to make your campaigns thrive.
Certified Google Premier Partner
Partnering with a Google Premier agency offers distinct advantages. As certified experts in all forms of Google advertising, we gain access to exclusive tools, direct support, and insider insights from Google. This ensures your campaigns are always optimised for success, leveraging the latest resources to stay ahead.
“Clever ROI PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing

The proof is in the numbers
Why paid search Ads can bring in the numbers
65%
Approximately 65% of clicks on search results with commercial intent go to paid ads, demonstrating their effectiveness in targeting ready-to-convert users.
46%
The top 3 paid ad positions on Google receive nearly 46% of total clicks, making ad placement critical for campaign success
200%
Businesses earn an average of 200% ROI for every dollar spent on Google Ads, showcasing the potential profitability of well-managed paid search campaigns.
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search marketing, also known as Pay-Per-Click (PPC) advertising, involves placing ads on search engines like Google. Advertisers bid on specific keywords, and their ads appear when users search for those terms. You pay only when someone clicks on your ad, making it a cost-effective way to drive targeted traffic and generate leads
The budget for a paid search campaign depends on factors like industry competition, target keywords, and campaign goals. On average, small businesses spend ₹10,000 to ₹50,000 per month on Google Ads. We help you optimise your spend to maximise ROI while staying within your budget.
We track key performance indicators (KPIs) such as click-through rate (CTR), cost-per-click (CPC), conversion rate, and return on ad spend (ROAS). Regular reporting ensures you have clear insights into how your campaign is performing and where improvements can be made.
Paid search marketing delivers faster results compared to organic strategies. You can start seeing clicks and leads within 24-48 hours of launching your campaign. However, optimising the campaign for consistent ROI may take a few weeks, depending on factors like audience targeting and keyword performance.
We use a data-driven approach that includes:
- Comprehensive keyword research and competitor analysis.
- Implementing SKAGs (Single Keyword Ad Groups) for precise targeting.
- A/B testing ad copy and landing pages to improve conversions.
- Regular monitoring and negative keyword pruning to reduce ad spend waste.
- Leveraging retargeting to re-engage users and drive better results.